Publimont Ltd. has a completely unique network of billboards along the motorways, which guarantees a high level of coverage for advertisers at a national level.
Motorways lack stimuli as far as advertisements are concerned; the whole advertising surface can be seen in a tidy environment without covering, so it can be guaranteed that the advertisement’s message reaches its target efficiently. Car drivers can be targeted with these advertisement surfaces (more than 40% of Hungarian households have at least 1 car). This outdoor appearance is an excellent opportunity for those advertisers for whom it is important to show results with regard to social commitment, because the message of the advertisement appears in combination with safe transport. Altogether 180 surfaces can be found along the complete length of the motorways M1, M15, M3, M30, M35, M7, M70, in both directions.